All Local,
All the Time.
Sound of the Town is the only streaming app that always plays local music.
We help retailers, cafés, and other businesses play the sounds of Atlantic Canada in their stores.
Instead of generic Spotify playlists, shoppers hear Rose Cousins in their fave boutique, Dave Gunning in their local café, Rich Aucoin at the gym or Jah’Mila in their favourite clothing store. Sound of the Town is a true reflection of our region's creative identity.
Join the Pilot
We're launching a free three-month pilot in early 2026 for select businesses featuring a diverse range of Atlantic Canadian music. From chill coffeehouse vibes and traditional fiddle tunes to ambient soundscapes and urban beats, we’ve got you. The service is easy to use: just log in and click play.
Right Sound, Right Here.
Solving Problems &
Creating Community
For retail shops in Atlantic Canada, Sound of the Town is an effortless way to align with "support local" movements. It reinforces their brand as community-minded and culturally aware.
We also solve a real problem for many small and medium-sized businesses: legal compliance. Many retailers do not have the correct licenses for the music they play. Sound of the Town fixes that.
Cultural Cred
Sound of the Town isn't just about music, it’s about creating culture and community. In addition to an amazing musical experience, participating retailers also receive:
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A "We Play Local Music" window sticker and online badge signaling their commitment to local artists.
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Free exposure in our print magazine, available at all participating shops.
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Opportunities for exposure on the Sound of the Town podcast.
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Exposure on the Sound of the Town social accounts and website including our interactive heatmap of all participating retail locations.
Sound of the Town isn't just an app, it's cultural infrastructure that benefits everyone involved. It all adds up to more authentic, meaningful retail experience that builds loyalty and community.
Contact Us
We're looking for visionary retailers, artists and advocates to help make Sound of the Town a reality. If you want to hear local music in local retail shops across Atlantic Canada, get in touch!
